Edinburgh - 26 Days

Public Drinks Experiential Event ‘Festival 2014’ - Aperol Spritz

26 day activation for Aperol Spritz during the Edinburgh Festival Fringe 2014. c.30,000 Aperol Spritz’ sold throughout the 26 days and over 250 live bands performed in over 350 stage slots fulfilling ‘on the hour, every hour’ drinks entertainment in St Andrew Square, Edinburgh.

  @YOURgb responsibilities:

  • Full event concept design, research, creation and delivery
  • Demographic research 
  • Brand positioning, sponsorship terms negotiation and agreement 
  • Event design
  • Full event logistic and supplier management
  • Event programming 
  • Staff sourcing and management
  • AV management, stage slot programming and band engagement 
  • General event and entertainment management 
  • Sponsor brand placement negotiation and execution 
  • Brand team engagement and VIP guest experience fulfilment 
  • Full brand customer experience design
  • Content collection and PR feed out 
  • Social media plan, design and implementation
  • Lead contact for all external suppliers
  • Full health and safety management 
  • Event set-up and de-rigg

I would recommend Gilly and the YOURgb EVENTS LTD to anyone looking for hard working, confident and highly professional event management. We have worked with Gilly and her team for four years on large scale, 4 week long, experiential events in Edinburgh. What they delivered for us were four thoroughly well researched and amazing events, perfect for the brand demographic target and all within budget! They are very enthusiastic, with lots of creative ideas and have the experience and ability to deliver on them seamlessly. I can highly recommend them.

Mr Pick, Marketing Manager