Edinburgh - 18 Days

The Naked Grouse Activation at Dram & Smoke 2016

An 18 day activation for The Naked Grouse during the Edinburgh Fringe Festival 2016 at that brilliant Biscuit Factory. This experiential dining experience partnership was delivered to meet key objectives set by The Naked Grouse. The spirit sponsorship set out to champion the Dram & Smoke offering by adding The Naked Grouse brand personality through live music and amazing whisky cocktails. During the event over 1,600 diners enjoyed this fantastic experience, serving over 1,100 key Naked Grouse serves.

YOURgb responsibilities:

  • Concept design, research, delivery
  • Sponsor concept design, research, delivery
  • Social media engagement and planningManagement and liaison of sponsored partner theming and interior design for TNG
  • Brand positioning, sponsorship terms negotiation and agreement
  • Draught cocktail creation
  • Entertainment programming & management
  • Brand placement
  • Brand team engagement and VIP guest experience fulfilment
  • Content collection and for social & PR
  • Event set-up and de-rigg of branding and TNG theming

The partnership for of The Naked Grouse and Dram & Smoke was perfect. YOURgb managed the process from the initial strategy suggestion, client approach and negotiations, to full on-site brand experience and event management. Another success!