Glasgow - 1 Day

Internal Launch of Nationwide Sponsorship ‘Glasgow CWG 2014’ - Energy Company

Organisation of launch activation of a nationwide sponsorship campaign for a large-scale energy company. The event took the form of fifteen board members taking part in a filmed and photographed competitive ‘static bike challenge’ against Olympic Athletes.

@YOURgb responsibilities:

  • Venue sourcing and liaison
  • Event management and delivery of the activation
  • Liaison and correspondence with Olympic Athletes, copywriter and media agency
  • Photographer and videographer briefing and management
  • Health and safety management
  • Post activation de-brief meeting and correspondence

Well done GB, well negotiated and an overall success, we engaged the staff, captured excellent footage and have lots to work with – excellent job done.

Mr Docherty, Sponsorship Project Manager