A 7 day experiential activation for The Naked Grouse taking place in London within the London Cocktail Club venues in November 2017. We engaged with Ruffians barbers and pro make up artists to help champion their winter serve – The Naked Latte – and to raise money for Movemver UK. Consumers were offered either a professional bear trim, Movember moustache removal or pro make-up if they bought a Naked Latte. We encouraged theatre with the drinks including flaring and fire. We also encompassed a branded wall of fame at each venue to champion the winning looks achieved and we created a ‘set’ akin to that of an old school barbers, with prominent bottle displays and branding. Additionally we engaged with a videographer to capture the event and create an edit for social.