Edinburgh - 12 Months

Popchips - 2017 Marketing Activation

This was a field marketing activation targeting popchips' specific target demographic through guerrilla marketing and social media activation and distribute 50,000 packets of popchips across Edinburgh. Through corporate reach out, relationship building and surprise visits our brand ambassadors 'made you day' by bouncing popchips into offices. We additionally staffed and aged public sampling and feedback sessions - creating a fun and lively first impression of the brand and gathering great photos and social media content.

@YOURgb Responsibilities

  • Team & PR briefing
  • Field marketing strategy build and implementation
  • Guerilla marketing research
  • Guerilla marketing staffing
  • Corporate company reach outs and relationship builds
  • Social Media content
  • Celebrity engagement
  • Post event evaluation and success measurement