YOURgb EVENTS created and delivered a 12 week long activation for Pravha across 12 different Molson Coors accounts in England. We delivered an interactive, unique and exciting experience that enticed customers to be a part of the brand by interacting directly with the event concept. ‘Pravha on Pedals’ – aimed to create a fun, talked about, unique and interactive experience for guests. Like Pravha’s aim - we twisted the old with the new and laced in the country setting with the city vibrancy. The leading mode of self transport in Prague, is by bike. Cycling is part of every day life, very popular amongst the Pravha target demographic. Twisting the city culture with the brand, we wanted to communicate this in the shape of a pop-up bar, ‘Pravha on Pedals’.
The event objective was to create brand awareness of Pravha within these pubs that it is new to the UK, so we focused on making an exciting and special activation to create excellent social media content to make it an event to remember for guests.