UK - 12 Days

Public Drinks Experiential Event - Pravha on Pedals

YOURgb EVENTS created and delivered a 12 week long activation for Pravha across 12 different Molson Coors accounts in England. We delivered an interactive, unique and exciting experience that enticed customers to be a part of the brand by interacting directly with the event concept. ‘Pravha on Pedals’ – aimed to create a fun, talked about, unique and interactive experience for guests. Like Pravha’s aim - we twisted the old with the new and laced in the country setting with the city vibrancy. The leading mode of self transport in Prague, is by bike. Cycling is part of every day life, very popular amongst the Pravha target demographic. Twisting the city culture with the brand, we wanted to communicate this in the shape of a pop-up bar, ‘Pravha on Pedals’.

The event objective was to create brand awareness of Pravha within these pubs that it is new to the UK, so we focused on making an exciting and special activation to create excellent social media content to make it an event to remember for guests.

@YOURgb responsibilities:

  • Concept, design and event creation
  • Venue analysis and communication management
  • Organization of working with existing events at the venues
  • Management of brand logistics and requirements
  • Lead contact for all external suppliers
  • Brand positioning, theming, production and management
  • Event schedule and production running order
  • General event execution
  • Full health and safety management
  • Event set-up and de-rigg
  • Post event feedback and key learnings presentation

You guys did an absolutely amazing job, Pravha on Pedals was a huge success for our key accounts and our customers - thank you so much!

Ms Kilgallon, Senior Customer Marketing Manager