Edinburgh - 25 Days

​Public Drinks Experiential Event 2016 - The Famous Grouse House

A 25 day full scale experiential activation for The Famous Grouse during the Edinburgh Fringe Festival 2016. This was YOURgb's second year of fantastic Grouse House! This experiential was designed and delivered to complement the global marketing strategy behind The Famous Grouse family and following its smash hit success in 2015, we came back to do it all over again! It was a month of live music, laughter, surprises, social media, polaroids, dancing, sunshine, theatre, tweed, singing and face painting. During the event over 25,000 Famous Grouse key serves were sold to over 35,000 visitors and over 100 live music acts performed on the Grouse House Stage. @YOURgb responsibilities:

YOURgb responsibilities:

  • Full event concept design, research, creation and delivery
  • Demographic research
  • Brand positioning, sponsorship terms negotiation and agreement
  • Event design
  • Full event logistic and supplier management
  • Event programming
  • Staff sourcing and management
  • AV management, stage slot programming and band engagement
  • General event and entertainment management
  • Sponsor brand placement negotiation and execution
  • Brand team engagement and VIP guest experience fulfilment
  • Full brand customer experience design
  • Content collection and PR feed out
  • Social media plan, design and implementation
  • Lead contact for all external suppliers
  • Full health and safety management
  • Event set-up and de-rigg

Working with YOURgb on The Famous Grouse House in Edinburgh was a real pleasure. When writing a brief it is rare that the final event truly brings it to life exactly as one had hoped but Gilly and the team really pulled this off in a simple, transparent and effective way. Their attention to detail was second to none, achieving both the quality look and feel we were looking for and more importantly getting the social vibe just right. Gilly made sure everything was perfect, great staff, drinks and music in an environment which landed our new brand visual identity. Our first foray into the Edinburgh Festival was genuinely Famous For A Reason thanks to Gilly and the team at YOURgb.

Johna Penman, Marketing Controller - Blended Scotch