Edinburgh - 25 Days

Public Drinks Experiential Event ‘Festival 2015’ - The Famous Grouse House

A 25 day activation for The Famous Grouse during the Edinburgh Fringe Festival 2015. This experiential was designed and delivered to complement the global marketing strategy behind The Famous Grouse family. It was a month of live music, laughter, surprises, social media, polaroids, dancing, sunshine, theatre, tweed, singing and face painting. During the event over 20,000 Famous Grouse key serves were sold to over 32,000 visitors and over 200 live bands performed.

@YOURgb responsibilities:

  • Full event strategy, concept design, research, creation and delivery
  • Theming and interior design
  • Brand positioning, sponsorship terms negotiation and agreement
  • Full event logistic and supplier management
  • Entertainment programming
  • Staff recruitment and management
  • General event and entertainment management
  • Brand placement
  • Brand team engagement and VIP guest experience fulfilment
  • Customer experience design
  • Content collection and for social & PR
  • Lead contact for all external suppliers
  • Full health and safety management
  • Event set-up and de-rigg

Working with YOURgb on The Famous Grouse House in Edinburgh was a real pleasure. When writing a brief it is rare that the final event truly brings it to life exactly as one had hoped but Gilly and the team really pulled this off in a simple, transparent and effective way. Their attention to detail was second to none, achieving both the quality look and feel we were looking for and more importantly getting the social vibe just right. Gilly made sure everything was perfect, great staff, drinks and music in an environment which landed our new brand visual identity. Our first foray into the Edinburgh Festival was genuinely Famous For A Reason thanks to Gilly and the team at YOURgb.

Johna Penman, Marketing Controller - Blended Scotch