Edinburgh - 1 Day

The Principal Edinburgh Charlotte Square - Launch Event

Following a £25 million pound renovation and take over of one of Edinburgh’s iconic hotels – The Roxburghe Hotel – a launch party was required for the newly named ”The Principal Edinburgh Charlotte Square.”

Spanning over ten event spaces within the hotel including the bars, conference spaces and premium suites; guests were invited to explore the hotel through the theme of a ’secret garden of wonder’. A host of performers and DJs including Viper Swing, Joshua James and Ray BLK entertained the guest list of over 1000 of Edinburgh’s great and good as they explored the hotel. On the journey you’d come across pop up drinks bars; including an Aperol bar and a Tito’s Handmade Vodka room; bathtub bars, tuck boxes of Scottish treats, a photo-shoot room and dance floors. YOURgb managed the planning, management and design of the launch party. It was intended to re-define the stereotype of a hotel launch party and from feedback post-event this was confirmed by all guests.

@YOURgb responsibilities:

  • Concept, design, demographic research and event creation
  • Venue analysis and communication management
  • Management of brand logistics and requirements
  • Lead contact for all external suppliers
  • Event schedule and production running order
  • General event execution and entertainment management
  • Full health and safety management
  • Event set-up and de-rigg
  • Post event feedback and key learning's presentation

Thanks for another amazing launch. The vibe and crowd last night felt like we were offering something truly unique and exciting to the local market. I was particularly impressed with how professionally it was all managed. The staff and event management were on point everywhere you went in the property.