Auchentoshan Brand Activation

YOURgb created a series of experiential pop up activations for Auchentoshan to raise awareness of the brand in Glasgow. We designed a look and feel that was unique, eye-catching, informative and encouraged guests to talk about the brand.

Auchentoshan is a Glasgow born whisky, and proudly so. Our ‘See You’ Concept focuses on the faces and spaces of Glasgow, and allows the guests at the event to physically become part of the activation, and our ’Auchentoshan wall of Glasgow’ – it is all about us, ‘seeing you’.

At the event we make the pop up all about the people from Glasgow, who are there with us, live. When they are waiting on their cocktail to be made we engage them in conversation, have a laugh with them and introduce them to our photographer, who then takes them to have a quick professional photo taken. The aim of the photo is to capture their character. We print the photo live, and add it to our wall.

YOURgb responsibilities:

  • Full event strategy, concept design, research, creation and delivery
  • Sponsorship brokering
  • Council permissions & licensing
  • Theming and customer experience design
  • Brand positioning
  • Full event logistic and supplier management
  • Staff recruitment and management
  • Brand team engagement
  • Content collection for social & PR
  • Lead contact for all external suppliers
  • Full health and safety management
  • Event set-up, full staffing for run and de-rig