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Seafood from Scotland: Virtual Professional Chef Fishmonger Masterclasses

Online Event Series of 3 online fishmonger masterclasses 383 attendees

Seafood from Scotland: Virtual Professional Chef Fishmonger Masterclasses

YOURgb worked closely with Seafood from Scotland to create and deliver The Fishmonger Masterclass virtual event series on their preferred platform zoom. The online series of comprised of free to attend, invite only, virtual masterclasses run for professional chefs across Scotland. The objective was to increase the knowledge, skills and understanding of Scottish Seafood within the Scottish professional chef network.

Hosted by acclaimed Scottish seafood chef Roy Brett, and Fishmonger, Author and Channel 4 presenter CJ Jackson from The Seafood School at Billingsgate, the Fishmonger Masterclass series offered chefs the unique chance to develop and improve their seafood preparation skills.

Our services included event brand identity and logo design, comms planning, social media planning, event registration design and management, audience experience management, event flow and scripting, technical delivery and post event analysis.

The 3 masterclasses were broken down in to 1-hour sessions:

WEDNESDAY 20 MAY 2020 – Round Fish
WEDNESDAY 27 MAY 2020 – Shellfish
WEDNESDAY 3 JUNE 2020 – Flat Fish

Each session covered topics that included sustainability and seasonality, as well as providing you with useful hints and tips around how to achieve the best margins and use from a whole fish or shellfish. The masterclasses also outlined what to look for when sourcing quality Scottish seafood along with the  different fishmongering techniques across a range of species.The sessions were fully interactive with polling and Q&A sessions which drove high audience engagement.

According to statistics, 78% of webinars have less than 50 attendees. All 3 of the Fishmonger Masterclasses it in the top 9%, as they achieved between 200 – 250 attendees per session.

Our Services

Running event requires a number of skills here is a list of YOURgb’s event responsibilities

  • Key messaging planning
  • Event design and planning
  • Post event evaluation
  • Success measurement
  • Production managers
  • Production running orders
  • Brand Identity Design
  • Scripting
  • Show calling
  • RSVP management and guest liaison
  • Event documentation
  • Event registration website design and delivery
  • Invitations and flyers
  • Adverts
  • Agendas
  • Communications Planning

"YOURgb delivered a series of virtual and live seafood fishmonger masterclass seminars for Seafood Scotland May/June 2020. From concept to completion, their input in creatives, communications, event build, delivery and reporting level was first class. Working with the team was a delight! Reliability, professionalism alongside a personable approach meant by the end of the project, it felt as if they were an extension of the team- an impressive feet given the timescales required to deliver the project within. The event execution was seamless at each of the three live webinars, with the team providing vital leadership within the new “virtual” space we are all moving to due to the impact of coronavirus. I would not hesitate to work with Emily and the Team at YOURgb going forward. Thanks YOURgb!"

Clare Dean, Trade Marketing Manager, Seafood Scotland