Sarah Robins

Senior Event Producer

Gilly's take on Sarah

I have had the pleasure of knowing Sarah since we were in Primary 3 together at school! Little did we know back then, when she was a sports star and I was a budding actress, that one day we would be working together delivering international events. 

Sarah has joined the team after an amazing 5 years in Dubai delivering high-end events all over the world. Her experience is seriously impressive, after working with an eclectic range of industries and some heavy weight brands, she is completely competent in every element of event design and delivery. Always bright, cheerful and dedicated, Sarah inspires our clients and champions our suppliers, she drives Team YOURgb forward.

Sarah, why event management?

It’s challenging, it's really rewarding and I get to have great fun whilst doing it. No day, no client and no event is the same which makes it really interesting - clock watching in this industry doesn’t exist! I really enjoy the entire process of taking an idea and seeing it come to fruition; the final result, exceeding client expectations and seeing the reactions of attendees is such a great feeling.

What's it like working with you?

I have been commended for my personable nature and always being one step ahead of the game - this means your client can feel at ease and enjoy their event whilst you worry about the canapés! I think this comes with my obsession with ‘attention to detail' as well, I like everything to be delivered to a standard not only the client is happy with but so I can be proud of the work I have produced. I really enjoy managing people; seeing them grow, develop their knowledge and skills is really rewarding - the team around you are so important in this industry, without them you can't deliver successful events and achieve such amazing results!

Where have you come from?

After graduating from Loughborough University with a BSc in Sports Science & Management, I returned to Edinburgh for a marketing opportunity which quickly led me to falling in love with events after delivering the company's tradeshow. With itchy feet and the sun calling, I decided to venture to Dubai where I worked for two different event and PR agencies; this exposed me to a range of clients, brands and opportunities. I delivered numerous events from high profile, celebrity attending gala evenings in conjunction with the Abu Dhabi F1 and the Volvo Ocean Race, to a range of fashion store openings and brand launches, polo tournaments, and launching the tallest hotel in the world before focusing on more conference based events for the financial industry. It was a fantastic experience and I was lucky enough to travel between Dubai and Abu Dhabi with other exciting projects held in Monaco and Istanbul.

When you're not managing events? 

I love seeing my family and spending time with my niece and nephew. Dinner parties with friends is a must! As a fitness fanatic you can find me on the treadmill, with a kettle bell or on a yoga mat; and when it’s not raining…running round Arthur Seat. I also enjoy a good movie to escape into another world of make-believe.