Following the 50 Best Bar Awards, YOURgb were asked by Naked Malt to manage and theme a space for the official after-party within the Oxeye. The venue is a London based restaurant established by award-winning chef, Sven-Hanson Britt.
The space was to host a bar that offered four different Naked Malt Whisky Sours. Each defining a persona that the brand reflects; Creative, Active, Relaxed and Free-Spirited.
Upon entry, guests were guided through a uniquely designed liberator app by our team to determine which persona suited each of the guests best. They then received a sticker reflecting their persona before ordering and collecting their Naked Malt Whisky Sour at the bar.
YOURgb styled the room to represent all four personas. With a faux grass floor and wall, a bold Scottish landscape encapsulating one side of the room and a live mural artist on the other, guests were immersed in the brand the second they entered. To create an engaging atmosphere, guests were able to paint on the Naked Malt mural wall, relax on branded Naked Malt beanbags, and join the queue for our Naked Malt vintage photo booth.
This truly was a very successful activation designed and delivered by the YOURgb team. Not only ticking all boxes of our brief but also ensuring a memorable experience for guests, all while highlighting Naked malt as a brand.
Running an event requires a number of skills, here is a list of YOURgb’s event responsibilities
Justina Leonaviciute, Global Assistant Brand Manager – Naked Malt
THE FAMOUS GROUSE | EXPERIENTIAL BRAND ACTIVATION
Brand Manager of The Famous Grouse
Innis & Gunn and The List Festival Party : Sponsorship Activation
Neil Innis Sharp, Head of Brand Experience
Highland Park Bar : Design & Creation
Anne MacPherson, Customer Activation Manager, E-BS