Amarula : Sampling Activation

Floors Castle, Scotland & Arley Hall, Cheshire 2 days 1,000 attendees

Amarula : Sampling Activation

YOURgb provided an on-site team of Brand Ambassadors to host a sampling of Amarula Cream Liquor at the Great British Food Festival 2018.

The YOURgb built and hosted the Amarula stand in two locations during the touring festival. The team engaged with consumers about the product and the brand values, and distributed samples to attendees of the festival. In doing so, the team created a buzz about the brand at the festival and gathered key consumer research to feed back to the client post event.

Our Services

YOURgb’s event responsibilities

•Brand research
•Material and kit sourcing
•Event managers
•Field marketing teams
•Build and derig management
•Event documentation
•General branding


"Thank you so much to you and the team – it’s really wonderful to have you guys on board with us!"

Mr Baldry, Trade Marketing Manager, Amarula

Mr Baldry, Trade Marketing Manager, Amarula

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