YOURgb provided an on-site team of Brand Ambassadors to host a sampling of Amarula Cream Liquor at the Great British Food Festival 2018.
The YOURgb built and hosted the Amarula stand in two locations during the touring festival. The team engaged with consumers about the product and the brand values, and distributed samples to attendees of the festival. In doing so, the team created a buzz about the brand at the festival and gathered key consumer research to feed back to the client post event.
YOURgb’s event responsibilities
•Material and kit sourcing
•Field marketing teams
•Build and derig management
Mr Baldry, Trade Marketing Manager, Amarula
Popchips : Marketing Strategy & Activation
Ms Randall, Marketing Manager, Popchips
The List Magazine : Festival Launch Party
Ms Friers, Partnerships Director, The List