Aperol Spritz : Experiential Activation

Edinburgh, Scotland 3 weeks 30,000 attendees

For 3 years, YOURgb created and activated a hugely successful one-month long activation for Aperol Spritz during the world – famous Edinburgh Festival Fringe.

Circa 30,000 Aperol Spritz’ sold throughout the 26 days and over 250 live bands performed in over 350 stage slots fulfilling ‘on the hour, every hour’ drinks entertainment in St Andrew Square, Edinburgh – it was such a success they chose to do it for a third year.

Our Services

YOURgb’s event responsibilities:

• Target geographic research
• Event design and planning
• Creative concept design
• Event styling
• Theming and dressing
• Mood boarding
• Material and kit sourcing
• Event managers
• Production managers
• VIP and act managers
• Social media managers
• Hosts and hostesses
• Bar teams
• Production running orders
• Audio visual
• Venue find and location scouting
• Council liaison and licence applications
• Build and derig management
• Risk Assessment and Method Statements
• Contingency and emergency planning
• Security
• Event documentation
• Social media strategy and management
• Musicians and performance artists
• General branding
• Invitations and flyers
• Programmes and posters
• Adverts

"I would recommend Gilly and the YOURgb EVENTS LTD to anyone looking for hard working, confident and highly professional event management. We have worked with Gilly and her team for four years on large scale, 4 week long, experiential events in Edinburgh. What they delivered for us were four thoroughly well researched and amazing events, perfect for the brand demographic target and all within budget! They are very enthusiastic, with lots of creative ideas and have the experience and ability to deliver on them seamlessly. I can highly recommend them."

Mr Pick, Marketing Manager, Aperol Spritz

Mr Pick, Marketing Manager, Aperol Spritz

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