Auchentoshan : Experiential Tour

Glasgow, Scotland 6 months More than 9,000 attendees

Over a 6-month period, YOURgb created and managed a series of experiential pop up activations for Auchentoshan to increase awareness of the brand and its roots.

We designed a look and feel that was unique, eye-catching, informative and encouraged guest interaction and a dialogue with the brand. Auchentoshan is a Glasgow born whisky, and proudly so. Our ‘See You’ Concept celebrated the faces and spaces of Glasgow and allowed the guests at the event to physically become part of the activation.

Our Services

YOURgb’s event responsibilities:

• Brand research
• Target demographic research
• Target geographic research
• Sponsorship brokering
• Event design and planning
• Creative concept design
• Event styling
• Theming and dressing
• Event managers
• Bar teams
• Venue find and location scouting
• Build and derig management
• Risk Assessment and Method Statements
• Photography and videography
• Competitions and interactive mechanics
• General branding
• Programmes and posters
• Post event evaluation
• Success measurement

"Experiential events are hugely important in terms of bringing our brand ‘to life’ for consumers and YOURgb enabled us to do this - professional, proactive and always willing to go the extra mile in order to deliver an impactful, engaging and consistent event!"

Mr Di Ciacca, Senior Brand Manager, Edrington Beam-Suntory

Mr Di Ciacca, Senior Brand Manager, Edrington Beam-Suntory

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