Over a 6-month period, YOURgb created and managed a series of experiential pop up activations for Auchentoshan to increase awareness of the brand and its roots.
We designed a look and feel that was unique, eye-catching, informative and encouraged guest interaction and a dialogue with the brand. Auchentoshan is a Glasgow born whisky, and proudly so. Our ‘See You’ Concept celebrated the faces and spaces of Glasgow and allowed the guests at the event to physically become part of the activation.
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