Blue Moon brought its ‘Once in a Blue Moon’ interactive art installation to Edinburgh Festival Fringe, YOURgb worked on bringing to life the theatre of the occasion and social media promotion.
The installation was inspired by the beer’s unique story. First brewed from the Colorado Rockies’ baseball stadium in Denver, the assistant brewer remarked that “a beer this good only comes around once in a blue moon”. To celebrate the ‘blue moon’ moment Keith Villa, the beer brand’s brew master and founder, had when he created the beer, festival goers were encouraged to dream big and add their wish to the growing installation.
YOURgb brand ambassadors acted as Once In A Blue Moon wishing tree hosts. We were there to host the Blue Moon installation, explain the story behind it and how it works, whilst inviting people to interact with the OIABM installation and hang wishes on tree. The main focus was to interact with guests during the event to make sure the key message is communicated to customers.
YOURgb’s event responsibilities:
• Brand research
• Target demographic research
• General branding
• Key message planning
• Event managers
• Social media managers
• Social media strategy and management
Mr Millar, Customer Marketing Executive, Blue Moon
Aperol Spritz : Experiential Activation
Mr Pick, Marketing Manager, Aperol Spritz
The Famous Grouse : Experiential Activation
Ms Penman, Brand Director, Edrington-Beam Suntory
Naked Grouse with Dram & Smoke : Brand Partnership
Ms Tinson, Brand Manager, Dram & Smoke