Carling : Sponsorship Activation

Birmingham, England 6 weeks 25,000 attendees

Carling : Sponsorship Activation

YOURgb created a fun and engaging ‘Spin It Win It’ activation for Carling at Edgbaston Cricket Stadium, home of the Birmingham Bears, taking place at four of the ‘T20 Vitality Blast’ series matches across the summer.

The mechanic of the game was user friendly and simple – spin the wheel for a chance to win a complimentary pint of Carling. The activation encouraged cricket fans to get involved and have fun, whilst showcasing Carling and establishing an emotive connection with the brand and lasting memories.

Our Services

YOURgb’s event responsibilities:

•Brand research
•Target demographic research
•Target geographic research
•Key messaging planning
•Sponsorship brokering
•Event design and planning
•Post event evaluation
•Success measurement
•Creative concept design
•Event styling
•Theming and dressing
•Mood boarding
•Material and kit sourcing
•Event managers
•Field marketing teams
•Stage and set design
•Build and derig management
•Risk Assessment and Method Statements
•Contingency and emergency planning
•Photography and videography
•Competitions and interactive mechanics
•General branding

"Thank you to you and the YOURgb for creating this fun activation for us, the uptake reaction was great, thank you!"

Ms Marsh, Marketing Manager, Carling

Ms Marsh, Marketing Manager, Carling

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