YOURgb were delighted to be asked by Naked Malt to assist them in the dressing of their chosen space at the Fairmont Hotel for the annual Edrington Leadership Conference.
On the third day of the Conference, the attendees were split into 3 smaller groups, and over a 90-minute period, each group experienced 3 very different breakouts. These were hosted by Naked Malt, Highland Park and Glenrothes. Once in the spaces, the groups were given the opportunity to see and hear what lies ahead for each of the brands whilst also celebrating their wins over the last year.
The Naked Malt sessions was to be as engaging as possible and break free from conventional brand presentation styles. In order to do so, YOURgb created an interactive brand experience within the room that fully immersed the groups in the brand ethos.
Upon entering the room, a short informative and engaging film was played on a giant LED screen. After watching the film, everyone was then invited to complete the bespoke Liberator Quiz, pointing them in the direction of the ‘Zone’ allocated to their given ‘persona’. From there, everyone was encouraged to continue immersing themselves in the brand by visiting the other ‘Zones’ within the space.
Running event requires a number of skills, here is a list of YOURgb’s event responsibilities