Glasgow 2014 with SSE : Sponsor Activation

UK wide 12 days 3,000 attendees

Glasgow 2014 with SSE : Sponsor Activation

Project and Event Management for various activations across Scotland, England, Wales and Northern Ireland, for a Top Tier Sponsor of the Glasgow 2014 Commonwealth Games, including on-site management during Games time.

YOURgb was responsible for organising an array of events and sponsorship activations over the course of the 15-month contract on the lead up to The Glasgow 2014 Commonwealth Games. The work concluded with full-time on-site management of the Sponsor Hospitality Activation created to engage with Sponsor customers, staff and stakeholder attendees over the 12 days of Games. Circa 250 guests per day attended the Sponsor Hospitality during Games time.

Our Services

YOURgb’s event responsibilities:

• Brand research
• Target demographic research
• Target geographic research
• General branding
• Scripting
• Key message planning
• VIP & act managers
• Production running order
• Show calling
• Contingency & emergency planning
• Event design and planning
• Event managers
• Risk Assessment and Method Statements
• Contingency and emergency planning
• Production running orders
• Security
• Event documentation

I worked with YOURgb Events through the run up to Glasgow 2014 where they played an integral role in the planning and delivery of our sponsorship activations for the Games As you would expect, they were incredibly hard-working, thorough and organised in their approach, but what makes them really stand out is that they are genuinely very good people to work with. In high pressured situations, they remained in control and maintained an easy manner that fitted in perfectly with our internal team at a key time for our business. I’d work with them again in a flash.

Mr Petrie, Head of Sponsorship, Strategy and Development, Glasgow 2014

Mr Petrie, Head of Sponsorship, Strategy and Development, Glasgow 2014

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