UK wide 12 days 3,000 attendees
Project and Event Management for various activations across Scotland, England, Wales and Northern Ireland, for a Top Tier Sponsor of the Glasgow 2014 Commonwealth Games, including on-site management during Games time.
YOURgb was responsible for organising an array of events and sponsorship activations over the course of the 15-month contract on the lead up to The Glasgow 2014 Commonwealth Games. The work concluded with full-time on-site management of the Sponsor Hospitality Activation created to engage with Sponsor customers, staff and stakeholder attendees over the 12 days of Games. Circa 250 guests per day attended the Sponsor Hospitality during Games time.
YOURgb’s event responsibilities:
• Brand research
• Target demographic research
• Target geographic research
• General branding
• Scripting
• Key message planning
• VIP & act managers
• Production running order
• Show calling
• Contingency & emergency planning
• Event design and planning
• Event managers
• Risk Assessment and Method Statements
• Contingency and emergency planning
• Production running orders
• Security
• Event documentation
Mr Petrie, Head of Sponsorship, Strategy and Development, Glasgow 2014
TSB with Pride of Britain : Sponsorship Activation
Ms Smith, Senior Brand Manager, TSB
RBS : Awards Dinner
Ms Stirton, Team Director, RBS
The National Lottery Awards : Pre-Event Marketing
Ms Aaen, Head of Business and Events, The National Lottery