Glasgow, Scotland 1 day 20 attendees
Organisation of launch activation of a nationwide sponsorship campaign for our client, SSE.
The event took the form of fifteen board members taking part in a filmed and photographed competitive ‘static bike challenge’ against Olympic Athletes.
YOURgb’s event responsibilities:
• Brand research
• Target demographic research
• Target geographic research
• General branding
• Scripting
• Key message planning
• VIP & act managers
• Production running order
• Show calling
• Contingency & emergency planning
• Event managers
• Build and derig management
• Risk Assessment and Method Statements
• Contingency and emergency planning
• Photography and videography
• Post event evaluation
• Success measurement
Mr Docherty, Sponsorship Project Manager, Glasgow 2014
TSB with Pride of Britain : Sponsorship Activation
Ms Smith, Senior Brand Manager, TSB
The Aesthetics Awards : Awards Dinner & Ceremony
Ms Scott, Event Coordinator, Aesthetics
Scotland’s Universities : Conference & Awards Dinner
Ms Lane, Head of Public Affairs, Universities Scotland
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