Harley-Davidson : Euro Festival

St Tropez, France 4 days 1,000 attendees

Harley-Davidson : Euro Festival

For two years YOURgb has worked with Harley-Davidson to deliver the Euro Festival which attracts over 10,000 Harley-Davidson fans from across the globe

Set in the beautiful French Riviera amongst the perfect beaches, the palm trees and the indefinable chic of Golfe de St-Tropez is The Harley-Davidson Euro Festival. This legendary event attracts Harley-Davidson fans from across the globe, gathering at the Prairies de la Mer beachfront to make the most of the activities on offer.

With all Guests, Staff, Sponsors, Partners and Suppliers taking over the Prairies de la Mer in Grimaud, it is always a brilliant way to start to the annual Harley-Davidson Events programme. YOURgb were on hand to facilitate the staff, sponsors, partners and supplier management. From booking hotels and transfers to ensuring all accreditation and training was managed on site. Event logistics and day to day running of the event office were the responsibility of the event team. No task was too big or too small.

Our Services

YOURgb’s event responsibilities:

•Brand research
•Target demographic research
•Target geographic research
•Key messaging planning
•VIP & act managers
•Production running order
•Show calling
•Contingency & emergency planning
•Event managers
• RSVP management and guest liaison
• Event documentation
• Social media strategy and management
• General branding
• Post event evaluation
• Success measurement

"We took the decision to refresh and replace some of our key event operations suppliers and agencies and appointed YOURgb. The organisational skill set and professionalism the YOURgb team has brought to our events has been a key contributor to our overall successes, particularly in communications and delegate handling. They are extremely talented, detailed, reliable and a great pleasure to work with."

Mr Barton, Head of Consumer Experience, Harley-Davidson

Mr Barton, Head of Consumer Experience, Harley-Davidson

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