Harley-Davidson : European Bike Week

Carinthia, Austria 6 days 1,000 attendees

Harley-Davidson : European Bike Week

For two years YOURgb has worked with Harley-Davidson to deliver European Bike Week, one of Europe’s greatest open and free motorcycle events.

On average 125,000 revellers and more than 70,000 motorcycles arrived in the region of Carinthia, southern Austria, each year for this Harley-Davidson festival – located on the shores of the iconic Lake Faak.

An electric atmosphere coursed through the area from the opening celebrations on day 1 to the wild closing party on the evening of day 5. The famous lakeside Harley-Davidson Village formed the beating heart of the event, with 40,000 square metres of constant spectacle and entertainment. With over 250 staff, partners & suppliers, 7 hotels & around 160 transfers, this was an intricate, fun and diverse event to coordinate!

Our Services

YOURgb’s event responsibilities:

• Brand research
• Target demographic research
• Target geographic research
• Key messaging planning
• VIP & act managers
• Production running order
• Show calling
• Contingency & emergency planning
• Event managers
• RSVP management and guest liaison
• Event documentation
• Social media strategy and management
• General branding
• Post event evaluation
• Success measurement

"We took the decision to refresh and replace some of our key event operations suppliers and agencies and appointed YOURgb. The organisational skill set and professionalism the YOURgb team has brought to our events has been a key contributor to our overall successes, particularly in communications and delegate handling. They are extremely talented, detailed, reliable and a great pleasure to work with."

Mr Barton, Head of Consumer Experience, Harley-Davidson

Mr Barton, Head of Consumer Experience, Harley-Davidson

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