Harley-Davidson : European H.O.G Rally

Portorož, Slovenia & Lugano, Switzerland 4 days 1,000 attendees

Harley-Davidson : European H.O.G Rally

For two years YOURgb has worked with Harley-Davidson to deliver the annual European H.O.G Rally, which brings over 15,000 Harley-Davidson motorcycles to a different and more beautiful location each year.

Our first event was held in the beautiful Portorož, on Slovenia’s Adriatic coast, and then in our second year the event combined with Swiss Harley Days at Lake Lugano, Switzerland.

YOURgb worked with the EMEA marketing team at Harley-Davidson to organise this hugely popular event, that attracts more than 25,000 Harley-Davidson fanatics. We managed the logistics, staffing, coordination and planning of the sponsors, partners & staff of the prestigious event. Team YOURgb were responsible for managing the Staff, Sponsor, Supplier and Partner accommodation, transfers and onsite liaison.

Our Services

YOURgb’s event responsibilities:

• Brand research
• Target demographic research
• Target geographic research
• Key messaging planning
• VIP & act managers
• Production running order
• Show calling
• Contingency & emergency planning
• Event managers
• RSVP management and guest liaison
• Event documentation
• Social media strategy and management
• General branding
• Post event evaluation
• Success measurement

We took the decision to refresh and replace some of our key event operations suppliers and agencies and appointed YOURgb. The organisational skill set and professionalism the YOURgb team has brought to our events has been a key contributor to our overall successes, particularly in communications and delegate handling. They are extremely talented, detailed, reliable and a great pleasure to work with.

Mr Barton, Head of Consumer Experience, Harley-Davidson

Mr Barton, Head of Consumer Experience, Harley-Davidson

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