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Highland Park : A Tribe In The Wild Whisky & Survival Experience Orkney

Orkney Islands, Scotland 3 days, 2 nights 12 attendees

Highland Park : A Tribe In The Wild Whisky & Survival Experience Orkney

YOURgb created and delivered a Whisky & Survival Experience on Orkney as the final stage of a bartender engagement programme for Highland Park. The campaign concept ‘A Tribe in the Wild’ reflected all the key attributes of the brand and it culminated in a 3 day experience on Orkney.

Bartenders took part in a bespoke Bear Grylls Survival Academy experience as well as an in-depth, behind the scenes VIP tour of the Highland Park Distillery. Bartenders said they had never experienced anything like it from a brand!

YOURgb were responsible for all logistical planning including travel, accommodation, food & beverage needs, supplier liaison, venue sourcing and dressing, all guest communications and briefings with a journalist, photographer and videographer.

Our Services

YOURgb’s event responsibilities:

  • Key messaging planning
  • Event design and planning
  • Post event evaluation
  • Success measurement
  • Creative concept design
  • Event styling, theming and dressing
  • Material and kit sourcing
  • Menu styling
  • Event managers
  • Hosts and hostesses
  • Venue find and location scouting
  • RSVP management and guest liaison
  • Photography and videography
  • Competitions and interactive mechanics
  • General branding, invitations and flyers
  • Agendas

"YOURgb responded to our brief for a bartender engagement programme with a platform that was hugely exciting, different and challenging. We were impressed by the work YOURgb put into the response to brief, requesting meetings with us to gain as much understanding as possible about our business and our brand. The team’s passion and energy was infectious throughout and they were a pleasure to work with at every stage. The delivery and execution of the programme was professional, although appeared effortless and the feedback we’ve had from participants in the programme have been hugely complementary of the process and the unique attributes of the programme that YOURgb brought to the table. We are very excited to continue to work with YOURgb collaboratively in 2020 to build on a successful year 1 of A Tribe in the Wild."

Ms McKerley, Customer Marketing Manager, Edrington-Beam Suntory UK

Ms McKerley, Customer Marketing Manager, Edrington-Beam Suntory UK

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