YOURgb created and delivered a Whisky & Survival Experience on Orkney as the final stage of a bartender engagement programme for Highland Park. The campaign concept ‘A Tribe in the Wild’ reflected all the key attributes of the brand and it culminated in a 3 day experience on Orkney.
Bartenders took part in a bespoke Bear Grylls Survival Academy experience as well as an in-depth, behind the scenes VIP tour of the Highland Park Distillery. Bartenders said they had never experienced anything like it from a brand!
YOURgb were responsible for all logistical planning including travel, accommodation, food & beverage needs, supplier liaison, venue sourcing and dressing, all guest communications and briefings with a journalist, photographer and videographer.
YOURgb’s event responsibilities:
Ms McKerley, Customer Marketing Manager, Edrington-Beam Suntory UK
Highland Park : A Tribe In The Wild Bartender Programme
Sarah McKerely, Customer Marketing Manager
Laphroaig : Sampling Activation
Anne MacPherson, Customer Activation Manager
Highland Park Bar : Design & Creation
Anne MacPherson, Customer Activation Manager, E-BS