As part of Edinburgh Cocktail Week, YOURgb worked closely with Highland Park to create the ultimate pop up experience at Festival Village. The YOURgb team set out to produce a visually striking Highland Park bar and bar area that not only stood out against the competition but helped to drive rate of sale and engagement surrounding the Highland Park signature cocktails.
We designed a look and feel that was truly unique, eye-catching and encouraged buzz surrounding the Highland Park presence at Edinburgh Cocktail Week.
YOURgb’s event responsibilities
Anne MacPherson, Customer Activation Manager, E-BS
Highland Park : A Tribe In The Wild Bartender Programme
Sarah McKerely, Customer Marketing Manager
Laphroaig : Sampling Activation
Anne MacPherson, Customer Activation Manager
Naked Grouse Sponsorship : Festival Sunday Lane Party
Ms Macpherson, Customer Activation Manager, Edrington-Beam Suntory