YOURgb had the pleasure of creating video content for Highland Park’s Burns Night activation to support the on-trade industry as a result of being closed due to COVID-19 restrictions. The campaign was to offer a Highland Park tasting at home experience with bespoke content being housed on a campaign microsite.
The film shoot took place in a one of Highland Park’s key customer’s bar in incredibly short time frames with only a week from briefing to delivering the completed content!
YOURgb dressed, produced and managed all elements of the film shoot and created edits for social assets as well as a core film with sales of Highland Park kits exceeding all expectations.
Running event requires a number of skills, here is a list of YOURgb’s event responsibilities
Jonty Bredin, Customer Marketing Executive, Edrington-Beam Suntory
Highland Park : A Tribe In The Wild Bartender Programme
Sarah McKerely, Customer Marketing Manager
Highland Park : A Tribe In The Wild Whisky & Survival Experience Orkney
Ms McKerley, Customer Marketing Manager, Edrington-Beam Suntory UK