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Highland Park : Burns Night Video Content

Edinburgh 1 Day

Highland Park : Burns Night Video Content

YOURgb had the pleasure of creating video content for Highland Park’s Burns Night activation to support the on-trade industry as a result of being closed due to COVID-19 restrictions. The campaign was to offer a Highland Park tasting at home experience with bespoke content being housed on a campaign microsite.

The film shoot took place in a one of Highland Park’s key customer’s bar in incredibly short time frames with only a week from briefing to delivering the completed content!

YOURgb dressed, produced and managed all elements of the film shoot and created edits for social assets as well as a core film with sales of Highland Park kits exceeding all expectations.

Our Services

Running event requires a number of skills, here is a list of YOURgb’s event responsibilities

  • Key messaging planning
  • Event styling
  • Theming and dressing
  • Production managers
  • Audio visual
  • Photography and videography

“YOURgb responded to our brief to create engaging and exciting virtual content for our Highland Park Burns Night extremely quickly and creatively to allow our customers to offer an at home whisky tasting. With COVID-19 restrictions there was an almost impossibly tight deadline, yet YOURgb managed to produce a very slick, best in class tasting video along with social edits promptly. Feedback from the on-trade has been massively positive about the tasting and say they have seen a large increase in Burns Night interaction compared to the previous year. We look forward to seeing how we can progress these plans and make 2022 Burns Night even better! Thank you for your support!”

Jonty Bredin, Customer Marketing Executive, Edrington-Beam Suntory

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