YOURGB had the pleasure of working with Highland Park for two years to create and deliver a Whisky & Survival Experience on Orkney for 12 bartenders as the final stage of a bartender engagement programme.
The campaign concept ‘A Tribe in the Wild’ reflected all the key attributes of the brand and it culminated in a 3 day experience on Orkney.
Each bartender took part in a bespoke Bear Grylls’ Survival Academy Experience where working as a harmonious team in the wild landscapes of Orkney was key.
They also had the chance to visit the Highland Park Distillery for a behind the scenes VIP tour followed by an incredible whisky tasting experience. Bartenders said they had never experienced anything like it from a brand!
YOURGB managed all end to end logistics including travel and accommodation planning, menu design, venue sourcing, kit supplies, all guest & client communications and content capture.
YOURGB delivered a 2nd year of our bartender engagement programme with Highland Park. Working this year with the various challenges that COVID-19 brought, we saw the importance of the team’s passion and creativity. They adapted plans to ensure that the programme delivered a remarkable experience for all involved. The team’s energy was infectious and made working with them on the programme an incredibly enjoyable experience. We are looking forward to collaboratively working with YOURgb on delivering a 3rd year of the A Tribe in The Wild programme in 2022.
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