YOURgb worked with Innis & Gunn on their sponsorship of The List Festival Launch Party. This included their pop-up bar, custom made Innis & Gunn vending machine and bespoke branding presence throughout the event, serving Innis & Gunn pints to over 2,000 guests.
YOURgb activated an Innis & Gunn takeover of one of the most popular spaces, turning the basement theatre into a late night Comedy Club, showcasing and celebrating some of Scotland’s finest comedians, followed by crowd pleasing karaoke, where guests belted out the classics into the small hours.
YOURgb designed and delivered this Innis & Gunn sponsorship strategy, ensuring the brand’s strong presence and creative collaboration with The List and Edinburgh’s Fringe Festival.
YOURgb’s event responsibilities
Neil Innis Sharp, Head of Brand Experience
Naked Grouse Sponsorship : Festival Sunday Lane Party
Ms Macpherson, Customer Activation Manager, Edrington-Beam Suntory
Popchips : Marketing Strategy & Activation
Ms Randall, Marketing Manager, Popchips