Innis & Gunn and The List Festival Party: Sponsorship Activation

Edinburgh 1 Day 2000 guests attendees

YOURgb worked with Innis & Gunn on their sponsorship of The List Festival Launch Party. This included their pop-up bar, custom made Innis & Gunn vending machine and bespoke branding presence throughout the event, serving Innis & Gunn pints to over 2,000 guests.

YOURgb activated an Innis & Gunn takeover of one of the most popular spaces, turning the basement theatre into a late night Comedy Club, showcasing and celebrating some of Scotland’s finest comedians, followed by crowd pleasing karaoke, where guests belted out the classics into the small hours.

YOURgb designed and delivered this Innis & Gunn sponsorship strategy, ensuring the brand’s strong presence and creative collaboration with The List and Edinburgh’s Fringe Festival.

Our Services

YOURgb’s event responsibilities

  • Key messaging planning
  • Event design and planning
  • Creative concept design
  • Event styling
  • Theming and dressing
  • Mood boarding
  • Material and kit sourcing
  • Event managers
  • Production running orders
  • Stage and set design
  • Audio visual
  • Show calling
  • Build and derig management
  • Risk Assessment and Method Statements
  • Event documentation
  • Guest speakers and hosts
  • General branding
  • Programmes and posters
  • Post event evaluation

“Working with the YOURgb team was brilliant. They were really organised and totally dedicated to putting on an amazing event that worked really well for Innis & Gunn.”

Neil Innis Sharp, Head of Brand Experience

Neil Innis Sharp, Head of Brand Experience

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