Innis & Gunn : Original Experience

As part of the Innis & Gunn Original Experience strategy, YOURgb worked closely with Innis & Gunn to create an exclusive event for their internal stakeholders. The YOURgb team set out to create an engaging experience linking back to the roots of the Original brand, reigniting passion for Innis & Gunn Original.

The event was held in one of the extensive and amazing barrel stores at Innis & Gunn’s Brewery in Perth. The evening brought the guests together with a three-course dinner, brand presentations, and tasting of beer – straight from the barrel. The menu was created to pay homage to the tasting notes of the liquid, every element of the event embraced the brand and its unique personality. After creating the concept and design for the event with a rustic woodland theme, YOURgb sourced and managed all the elements of the evening and transform their warehouse in to a cosy, premium, and relaxed dinner venue via dressing, lighting design, AV, and music.