Innis & Gunn : Original Experience

Perth, Scotland 1 day 100 attendees

Innis & Gunn : Original Experience

As part of the Innis & Gunn Original Experience strategy, YOURgb worked closely with Innis & Gunn to create an exclusive event for their internal stakeholders. The YOURgb team set out to create an engaging experience linking back to the roots of the Original brand, reigniting passion for Innis & Gunn Original.

The event was held in one of the extensive and amazing barrel stores at Innis & Gunn’s Brewery in Perth. The evening brought the guests together with a three-course dinner, brand presentations, and tasting of beer – straight from the barrel. The menu was created to pay homage to the tasting notes of the liquid, every element of the event embraced the brand and its unique personality. After creating the concept and design for the event with a rustic woodland theme, YOURgb sourced and managed all the elements of the evening and transform their warehouse in to a cosy, premium, and relaxed dinner venue via dressing, lighting design, AV, and music.

Our Services

YOURgb’s event responsibilities:

• Brand research
• Creative concept design
• Event managers
• Production running orders
• Event styling
• Theming and dressing
• Production managers
• Key messaging planning
• Mood boarding
• Audio visual
• Material and kit sourcing
• Show calling
• Event design and planning
• Post event evaluation
• Menu styling
• Hosts and hostesses
• Venue find and location scouting
• Build and de-rig management
• Risk Assessment and Method Statements
• Event documentation


“The event proved to be a huge success. I think we really surprised people and demonstrated the direction of travel for the beer. There is no way we could have achieved the same effect without your input so I can’t thank you enough. As a partner agency, you were so easy to work with from start to finish and I really appreciate all of your flexibility with some of the last-minute alterations to the schedule and layout. It really was a complete pleasure working with you and the wider YOURgb team.”

Mr Moule, Senior Brand Manager, Innis & Gunn

Mr Moule, Senior Brand Manager, Innis & Gunn

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