Laphroaig : Sampling Activation

Manchester, Liverpool, Glasgow & Edinburgh 3 months 10,000 attendees

Laphroaig : Sampling Activation

As part of Laphroaig’s #OpinionsWelcome campaign, YOURgb worked with Laphroaig to deliver a sampling activation throughout Manchester, Liverpool, Glasgow and Edinburgh. The fun and light-hearted activation encouraged people to try Laphroaig, offering samples of the neat serve and original Laphroaig cocktails to consumers, asking for their honest opinions and thoughts, whilst capturing their best ‘Laphroaig Face’ upon trying the whisky.

The aim of the activation was to encourage people who have not yet tried Laphroaig to get involved in a fun and engaging way, whilst gathering their honest opinions and thoughts.

YOURgb was responsible for designing and delivering the brand sampling activation kit and sampling team, as well as management and running of the on-site activations throughout Manchester, Liverpool, Glasgow and Edinburgh.

Our Services

YOURgb’s event responsibilities:

  • Brand research
  • Event theming and planning
  • Material and kit sourcing
  • Management of brand logistics and requirements
  • Event and Production Managers
  • Brand activation kit, tasting and staff management
  • Event set up and de-rig
  • Event schedule and production running order
  • Venue analysis and communication management
  • Photography and videography
  • Post event evaluation
  • Success measurement

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