As part of Laphroaig’s #OpinionsWelcome campaign, YOURgb worked with Laphroaig to deliver a sampling activation throughout Manchester, Liverpool, Glasgow and Edinburgh. The fun and light-hearted activation encouraged people to try Laphroaig, offering samples of the neat serve and original Laphroaig cocktails to consumers, asking for their honest opinions and thoughts, whilst capturing their best ‘Laphroaig Face’ upon trying the whisky.
The aim of the activation was to encourage people who have not yet tried Laphroaig to get involved in a fun and engaging way, whilst gathering their honest opinions and thoughts.
YOURgb was responsible for designing and delivering the brand sampling activation kit and sampling team, as well as management and running of the on-site activations throughout Manchester, Liverpool, Glasgow and Edinburgh.
YOURgb’s event responsibilities:
Anne MacPherson, Customer Activation Manager
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Ms Macpherson, Customer Activation Manager, Edrington-Beam Suntory
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Mr Di Ciacca, Senior Brand Manager, Edrington Beam-Suntory