Online Event 60 minutes Over 2,700 attendees
Following on from their successful carol concert in 2019, ‘Carols By Candlelight’, YOURgb supported Maggie’s in bringing the carol concert online. The concert was an excellent opportunity to raise much needed funds for all 8 centres across Scotland after a difficult year.
The event was held on a bespoke streaming platform and consisted of traditional carols, festive readings from Janet Ellis and David Tennant, as well as a panto-inspired performance from Grant Stott and Andy Gray, as Santa and Andy the Elf. There were also musical performances from X-Factor star Caitlyn VanBeck and Maggie’s supporter Laura Marie Boyd.
There were over 2,700 viewers watching the live event on Thursday 3rd December 2020 from 23 countries, with a further 800 views of the recording that was available to all ticket holders for 2 weeks post event to enjoy again. The event raised over £24k for all 8 centres across Scotland!
YOURgb supported with the bespoke website and streaming platform design and management, creative flow of the event, branding, content creation and capture, script writing, copy writing, social media asset creation and managed the PR across Scotland for the event.
Running event requires a number of skills, here is a list of YOURgb’s event responsibilities
Amy Robertson, Maggie's Centre Fundraiser Edinburgh
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