Edinburgh, Manchester, London & Leeds 8 weeks
YOURgb were asked to create bespoke store displays for the launch of Harvey Nichol’s Maker’s Mark Private Select range across 4 flagship stores in the UK – Edinburgh, London, Leeds & Manchester. The displays were to embody the 4 key elements of Maker’s Mark – wood, wax, wheat and water, be both eye-catching and premium and encourage the general public to try a bottle of HN’s Private Select.
YOURgb created bespoke and pantone matched Maker’s Mark rustic crates, that displayed both Maker’s Mark and key elements of the famous bourbon whisky.
The displays were a huge success and Harvey Nichols in all 4 stores saw a huge uptake in the sales of their Private Select range.
YOURgb’s event responsibilities
•Brand research
•Key messaging planning
•Event design and planning
•Creative concept design
•Event styling
•Theming and dressing
•Material and kit sourcing
•Event managers
•Stage and set design
•Build and derig management
•Risk Assessment and Method Statements
•Event documentation
•General branding
Ms Zwolinski, Customer Activation Manager, Maker's Mark
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Ms Penman, Brand Director, Edrington-Beam Suntory
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Mr Pick, Marketing Manager, Aperol Spritz
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