Molson Coors : Experiential Tour

Blackpool, Leeds, Newcastle 3 days 750 attendees

Molson Coors : Experiential Tour

YOURgb conceptually created and delivered a Coors Light Cyclone Challenge Activation for Wetherspoons employees across the UK.

3 events across the UK, in Newcastle, Leeds and Blackpool, each with a capacity of over 250 attendees all to spread the love of Coors Light. YOURgb delivered an interactive, unique and exciting experience that enticed employees to literally ‘get inside the brand’ by taking part in a nationwide Coors Light Cyclone challenge.

The event objective was to create awareness and a love of Coors Light within the Wetherspoons community, so we focused on making an exciting, fun and special activation to create excellent social media content and a lasting positive impact on employees and friends.

Our Services

YOURgb’s event responsibilities

  • Event design and planning
  • Creative concept design
  • Event styling
  • Event managers
  • Hosts and hostesses
  • Build and derig management
  • Risk Assessment and Method Statements
  • Event documentation
  • Post event evaluation
  • Success measurement

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