YOURgb conceptually created and delivered a Coors Light Cyclone Challenge Activation for Wetherspoons employees across the UK.
3 events across the UK, in Newcastle, Leeds and Blackpool, each with a capacity of over 250 attendees all to spread the love of Coors Light. YOURgb delivered an interactive, unique and exciting experience that enticed employees to literally ‘get inside the brand’ by taking part in a nationwide Coors Light Cyclone challenge.
The event objective was to create awareness and a love of Coors Light within the Wetherspoons community, so we focused on making an exciting, fun and special activation to create excellent social media content and a lasting positive impact on employees and friends.
YOURgb’s event responsibilities
Mr Millar, Brand Manager, Molson Coors
Molson Coors : Experiential Tour
Ms Siah, Customer Engagement Manager, Molson Coors
Popchips: Edinburgh Marketing Strategy & Brand Activation
Ms Randall, Marketing Manager, Popchips
Laphroaig : Sampling Activation
Anne MacPherson, Customer Activation Manager