Molson Coors : Experiential Tour

Scotland, various locations 1 week 5,000 attendees

Molson Coors : Experiential Tour

YOURgb conceptually created and delivered 5 large scale Student Union Freshers Week Activations for Coors Light across Scottish Universities.

With 2 events in both Glasgow and St Andrews and 1 in Dundee, each with a capacity of over 1000 students to spread the love of Coors Light, we delivered an interactive, unique and exciting experience that enticed students to literally ‘get inside the brand’ by taking part in a nationwide Coors Light Cyclone challenge. We added to the activation with an evening of Coors Light tasters, face paints, branded beach balls, wristbands, free merchandise, winning tickets to the Ibiza closing parties, shout outs, music and juggling barmen. The event objective was to create awareness and a love of Coors Light within the student community, so we focused on making an exciting and special activation to create excellent social media content and a lasting positive impact on students.

Our Services

YOURgb’s event responsibilities:

• Event design and planning
• Creative concept design
• Event styling
• Event managers
• Hosts and hostesses
• Bar teams
• Build and derig management
• Risk Assessment and Method Statements
• Event documentation
• Post event evaluation
• Success measurement

"From the brief, through development and delivery the account management was superb. We were really impressed with the communication and consistency of our account team throughout the project – their ideas were really engaging and absolutely on brand."

Ms Siah, Customer Engagement Manager, Molson Coors

Ms Siah, Customer Engagement Manager, Molson Coors

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