Scotland, various locations 1 week 5,000 attendees
YOURgb conceptually created and delivered 5 large scale Student Union Freshers Week Activations for Coors Light across Scottish Universities.
With 2 events in both Glasgow and St Andrews and 1 in Dundee, each with a capacity of over 1000 students to spread the love of Coors Light, we delivered an interactive, unique and exciting experience that enticed students to literally ‘get inside the brand’ by taking part in a nationwide Coors Light Cyclone challenge. We added to the activation with an evening of Coors Light tasters, face paints, branded beach balls, wristbands, free merchandise, winning tickets to the Ibiza closing parties, shout outs, music and juggling barmen. The event objective was to create awareness and a love of Coors Light within the student community, so we focused on making an exciting and special activation to create excellent social media content and a lasting positive impact on students.
YOURgb’s event responsibilities:
• Event design and planning
• Creative concept design
• Event styling
• Event managers
• Hosts and hostesses
• Bar teams
• Build and derig management
• Risk Assessment and Method Statements
• Event documentation
• Post event evaluation
• Success measurement
Ms Siah, Customer Engagement Manager, Molson Coors
Pravha : Experiential Tour & Social Campaign
Ms Kilgallon, Senior Customer Marketing Manager, Pravha
Auchentoshan Experiential Events
Mr Di Ciacca, Senior Brand Manager, Edrington Beam-Suntory
Aperol Spritz : Experiential Activation
Mr Pick, Marketing Manager, Aperol Spritz
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