Naked Grouse Sponsorship : Festival Sunday Lane Party

Glasgow 1 month 5,000 attendees

Naked Grouse Sponsorship : Festival Sunday Lane Party

YOURgb designed and delivered Naked Grouse’s sponsorship activation for the West End Festival. This included the creation and management of a pop-up activation for the Festival Sunday Lane Party, with an eye-catching look and feel, aligned with the brand and their key serves – The Naked Orange Sour & The Naked Berry Sour.

This sponsorship strategy was designed for a four-week duration, during which YOURgb ensured that multiple accounts were offering and championing The Naked Sour. This included organising training sessions to ensure the in-account bartenders knew how to make the brand’s key serves.

The main aim of Naked Grouse’s sponsorship activation was to raise awareness on this blended malt as well as on its versatile characteristic, by discovering it in an adapted cocktail.

YOURgb was responsible for designing and delivering the strategy as well as for management and running of the on-site activation during the Festival Sunday Lane Party.

Our Services

YOURgb’s event responsibilities:

  • Brand research
  • Concept, design, demographic research and event creation
  • Event theming and styling
  • Key messaging planning
  • Venue analysis and communication management
  • Sponsorship brokering
  • Material and kit sourcing
  • Management of brand logistics and requirements
  • Brand positioning, theming, production and management
  • Event schedule and production running order
  • Brand activation bar, tastings and staff management
  • General branding, programmes and posters
  • Risk assessment and method statements
  • Event set-up and de-rig

Related Projects

The Naked Grouse with Scot Street Style : Brand Partnership

The Naked Grouse with Scot Street Style : Brand Partnership

"YOURgb were brilliant from start to finish, and I particularly loved their event styling for the event - totally on bra...

Mr Philip, Brand Ambassador, Edrington-Beam Suntory

View Project

Auchentoshan : Experiential Tour

Auchentoshan : Experiential Tour

"Experiential events are hugely important in terms of bringing our brand ‘to life’ for consumers and YOURgb enabled ...

Mr Di Ciacca, Senior Brand Manager, Edrington Beam-Suntory

View Project

Naked Grouse with Dram & Smoke : Brand Partnership

Naked Grouse with Dram & Smoke : Brand Partnership

"The partnership for of The Naked Grouse and Dram & Smoke was perfect. YOURgb managed the process from the initial strat...

Ms Tinson, Brand Manager, Dram & Smoke

View Project