YOURgb designed and delivered Naked Grouse’s sponsorship activation for the West End Festival. This included the creation and management of a pop-up activation for the Festival Sunday Lane Party, with an eye-catching look and feel, aligned with the brand and their key serves – The Naked Orange Sour & The Naked Berry Sour.
This sponsorship strategy was designed for a four-week duration, during which YOURgb ensured that multiple accounts were offering and championing The Naked Sour. This included organising training sessions to ensure the in-account bartenders knew how to make the brand’s key serves.
The main aim of Naked Grouse’s sponsorship activation was to raise awareness on this blended malt as well as on its versatile characteristic, by discovering it in an adapted cocktail.
YOURgb was responsible for designing and delivering the strategy as well as for management and running of the on-site activation during the Festival Sunday Lane Party.
YOURgb’s event responsibilities:
The Naked Grouse with Scot Street Style : Brand Partnership
Mr Philip, Brand Ambassador, Edrington-Beam Suntory
Auchentoshan : Experiential Tour
Mr Di Ciacca, Senior Brand Manager, Edrington Beam-Suntory
Naked Grouse with Dram & Smoke : Brand Partnership
Ms Tinson, Brand Manager, Dram & Smoke