London, England 16 days 1,600 attendees
For 2 consecutive years YOURgb strategised, negotiated and managed The Naked Grouse partnership and full scale experiential activation with Dram & Smoke.
These activations were designed and delivered to complement the global marketing strategy behind The Naked Grouse. In our first year, the 16-day activation for The Famous Grouse was held in London within a unique and amazing location – an industrial Printing Warehouse near London Bridge. It’s second year was held in the iconic Biscuit Factory in Edinburgh. Dram & Smoke created a 5-course, Scottish Tasting menu incorporating The Naked Grouse into their menu design and even into their pudding ingredients! The spirit sponsorship set out to champion the Dram & Smoke offering by adding The Naked Grouse brand personality and amazing whisky cocktails into the mix. During the event over 1,600 diners enjoyed this fantastic experience, serving over 800 key Naked Grouse serves.
YOURgb’s event responsibilities:
• Brand research
• Target demographic research
• Sponsorship brokering
• Event design and planning
• Creative concept design
• Event styling
• Theming and dressing
• Event managers
• VIP and act managers
• RSVP management and guest liaison
• Build and derig management
• Social media strategy and management
• Post event evaluation
• Success measurement
Ms Tinson, Brand Manager, Dram & Smoke
The Famous Grouse : Experiential Activation
Ms Penman, Brand Director, Edrington-Beam Suntory
The Naked Grouse with Ruffians : Brand Partnership
Mr Bodini, Marketing & Communications Manager, Ruffians
The Naked Grouse with Scot Street Style : Brand Partnership
Mr Philip, Brand Ambassador, Edrington-Beam Suntory