Naked Grouse with Dram & Smoke : Brand Partnership

London, England 16 days 1,600 attendees

Naked Grouse with Dram & Smoke : Brand Partnership

For 2 consecutive years YOURgb strategised, negotiated and managed The Naked Grouse partnership and full scale experiential activation with Dram & Smoke.

These activations were designed and delivered to complement the global marketing strategy behind The Naked Grouse. In our first year, the 16-day activation for The Famous Grouse was held in London within a unique and amazing location – an industrial Printing Warehouse near London Bridge. It’s second year was held in the iconic Biscuit Factory in Edinburgh. Dram & Smoke created a 5-course, Scottish Tasting menu incorporating The Naked Grouse into their menu design and even into their pudding ingredients! The spirit sponsorship set out to champion the Dram & Smoke offering by adding The Naked Grouse brand personality and amazing whisky cocktails into the mix. During the event over 1,600 diners enjoyed this fantastic experience, serving over 800 key Naked Grouse serves.

Our Services

YOURgb’s event responsibilities:

• Brand research
• Target demographic research
• Sponsorship brokering
• Event design and planning
• Creative concept design
• Event styling
• Theming and dressing
• Event managers
• VIP and act managers
• RSVP management and guest liaison
• Build and derig management
• Social media strategy and management
• Post event evaluation
• Success measurement


"The partnership for of The Naked Grouse and Dram & Smoke was perfect. YOURgb managed the process from the initial strategy suggestion, client approach and negotiations, to full on-site brand experience and event management. Another success!"

Ms Tinson, Brand Manager, Dram & Smoke

Ms Tinson, Brand Manager, Dram & Smoke

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