Naked Grouse with Dram & Smoke : Brand Partnership

For 2 consecutive years YOURgb strategised, negotiated and managed The Naked Grouse partnership and full scale experiential activation with Dram & Smoke.

These activations were designed and delivered to complement the global marketing strategy behind The Naked Grouse. In our first year, the 16-day activation for The Famous Grouse was held in London within a unique and amazing location – an industrial Printing Warehouse near London Bridge. It’s second year was held in the iconic Biscuit Factory in Edinburgh. Dram & Smoke created a 5-course, Scottish Tasting menu incorporating The Naked Grouse into their menu design and even into their pudding ingredients! The spirit sponsorship set out to champion the Dram & Smoke offering by adding The Naked Grouse brand personality and amazing whisky cocktails into the mix. During the event over 1,600 diners enjoyed this fantastic experience, serving over 800 key Naked Grouse serves.