London, England 1 week 100 attendees
A campaign and event activation for the Naked Grouse in collaboration with Movember UK.
In November, we activated a week-long experiential campaign for The Naked Grouse in collaboration with Movember UK, which took place in London Cocktail Club venues throughout the capital. We engaged with Ruffians Barbers and professional makeup artists to help champion their winter serve – The Naked Latte. Upon purchase, consumers were offered either a professional beard trim, Movember moustache removal or a professional makeover. Within the clubs, we created ‘sets’ akin to that of an old school barbers, with prominent bottle displays and branding where the grooming took place – with all winning looks achieving a position on the venues own wall of fame! To further amplify the drinks, we trained the bar tenders to use theatre while making the cocktails, including flaring and fire.
YOURgb’s event responsibilities:
• Event design and planning
• Brand research
• Creative concept design
• Event styling
• Event managers
• Event documentation
• Photography and videography
• Build and derig management
• Post event evaluation
• Success measurement
Mr Bodini, Marketing & Communications Manager, Ruffians
Mr Bodini, Marketing & Communications Manager, Ruffians
Blue Moon : Experiential Marketing - Theatre & Social Campaign Event
Mr Millar, Customer Marketing Executive, Blue Moon
Naked Grouse with Dram & Smoke : Brand Partnership
Ms Tinson, Brand Manager, Dram & Smoke
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