Naked Grouse with Movember UK : Integrated Experiential Tour

A campaign and event activation for the Naked Grouse in collaboration with Movember UK.

In November, we activated a week-long experiential campaign for The Naked Grouse in collaboration with Movember UK, which took place in London Cocktail Club venues throughout the capital. We engaged with Ruffians Barbers and professional makeup artists to help champion their winter serve – The Naked Latte. Upon purchase, consumers were offered either a professional beard trim, Movember moustache removal or a professional makeover. Within the clubs, we created ‘sets’ akin to that of an old school barbers, with prominent bottle displays and branding where the grooming took place – with all winning looks achieving a position on the venues own wall of fame! To further amplify the drinks, we trained the bar tenders to use theatre while making the cocktails, including flaring and fire.