Naked Malt | Bartender Engagement Programme

Edrington UK HQ 2 Days 6 attendees

Naked Malt | Bartender Engagement Programme

After developing stages 1 & 2 of the Naked Malt Bartender Engagement programme with the brand team, due to budget constraints, the team decided to progress internally with the concept YOURgb had created.

Following two years of restriction due to the global pandemic, and after multiple attempts to get the programme back on track, YOURgb finally returned to the planning of stage 3 in January of this year (2022) with the revised dates.

The third and final stage of the programme began at Edrington UK HQ, where the six bartender finalists joined us from across the UK.

In the afternoon, the bartenders took part in two sessions. The first was a celebration and opportunity for the bartenders to create and present their winning serves to the judging panel, and the second was The Mystery Box Challenge. In pairs, the bartenders were given a box of random ingredients chosen by the Whisky specialists, and within an allotted time, they had to develop a brand-new serve and present it back to the room.

Whilst the judges deliberated on who would be named the winner and therefore taking part in the global bar swap programme, it was time to leave the city behind and head out to the wilderness, where the group were fully immersed in the ‘Live Naked Experience’.

After spending the evening cozied up around the campfires, tucking into locally sourced grub cooked and served from a unique BBQ trailer, the group unwound while listening to a live four-piece acoustic modern folk band before departing for the evening into their luxury cabins.

On day two, after a refreshing dip in the hot tubs, breakfast was served, and the morning’s archery activity began. All too soon, it was time for the group to pack up and head back to Glasgow. Once back at Edrington UK, each of the bartender’s travel plans had been arranged, ensuring them a safe trip home.

YOURgb delivered all aspects of stage 3 from end to end – all event logistics planning, venue sourcing, kit supplies, travel management and all guest & client communications and content capture.

Our Services

Running event requires a number of skills, here is a list of YOURgb’s event responsibilities

  • Concept, design, demographic research and event creation
  • Venue analysis and communication management
  • Management of brand logistics and requirements
  • Lead contact for all external suppliers
  • Brand positioning, theming, production and management
  • Event schedule and production running order
  • Brand activation bar, tastings and staff management
  • General event execution and entertainment management
  • Full health and safety management
  • Event set-up and de-rigg

“Thank you again for all your hard work and efforts to make the finale the success that it was!”