Naked Malt | Edinburgh Fringe Festival

McEwan Hall 1 month 50,000 + attendees

Naked Malt | Edinburgh Fringe Festival

YOURgb once again joined forces with one of the teams’ favourite brands to create a standout branded visibility piece to support Naked Malt’s sponsorship activation of Underbelly at the Edinburgh Fringe.

With only a two-week lead period, the YOURgb team captured Naked Malt’s vision perfectly, ensuring the asset fitted into the brand world and identity, resulting in a stand-out feature wall, complete with branded ‘sipping stations’ to mask the pre-existing bike racks/rails.

These ‘sipping stations’ added further elevation to the wall by ensuring visitors had a branded ‘spot’ to enjoy a delicious Naked Sour serve. Each station also featured a Naked Malt vinyl with a call to action back to our client’s social channels.

Our Services

Running event requires a number of skills, here is a list of YOURgb’s event responsibilities

  • Event design and planning
  • Creative concept design
  • Event styling
  • Theming and dressing
  • Mood boarding
  • Material and kit sourcing
  • Event managers
  • Production managers
  • Build and de-rig management
  • Risk Assessment and Method Statements
  • General branding

"The team captured our vision perfectly, ensuring the asset fitted into our brand world, had stand-out and supported our best-in-class activation."