Naked Malt | Edinburgh Fringe Festival

YOURgb once again joined forces with one of the teams’ favourite brands to create a standout branded visibility piece to support Naked Malt’s sponsorship activation of Underbelly at the Edinburgh Fringe.

With only a two-week lead period, the YOURgb team captured Naked Malt’s vision perfectly, ensuring the asset fitted into the brand world and identity, resulting in a stand-out feature wall, complete with branded ‘sipping stations’ to mask the pre-existing bike racks/rails.

These ‘sipping stations’ added further elevation to the wall by ensuring visitors had a branded ‘spot’ to enjoy a delicious Naked Sour serve. Each station also featured a Naked Malt vinyl with a call to action back to our client’s social channels.