Netflix UK : Experiential Activation

YOURgb was engaged to lead on targeted promotion of the Netflix original film ‘Outlaw King’, premiered in Edinburgh, based in Scotland and centred around the story of Robert the Bruce.

Working via a sponsorship agreement with the SRU, YOURgb created awareness raising activity and PR photo stunts across 3 of the 6 Nations games hosted at Murrayfield Stadium, with crowd numbers in excess of 60,000 per game. YOURgb designed, built and managed Outlaw King Standees at each of the games – encouraging fan participation and social media positing with our Netflix Brand Ambassadors. This activity complimented the in-stadium digi-banners, programme creative and big screen adverts. Our activation climaxed on the third weekend where we cast 50 actors to recreate Robert the Bruce’s band of men. Working with professional costume designers, make-up artists and hairdressers, the Warriors accurately portrayed the characters in the film for the final day’s events. The Warriors wowed with fan meet and greets, photo calls, pre-game team support, bagpipe and singing performances. In stadium the 50 men raised the atmosphere with rousing celebrations, chants and singing – ending with a Scotland victory and notable BBC coverage.