Penguin Books UK : Experiential Activation

Edinburgh, Assembly Rooms George Street 1 Day 600 attendees

Penguin Books UK : Experiential Activation

YOURgb worked with Penguin books to transform the Assembly Rooms George Street into a Christmas wonderland in order to host ‘Christmas with Tom Fletcher’. A promotional event for Tom Fletcher’s latest novel ‘The Christmasaurus and the Winter Witch’ including an interview and Q&A with the author, a performance of songs from the ‘The Christmasaurus’ soundtrack and a book signing. The venue was transformed to bring the magic of the Christmasaurus to life.

Guests were immersed in an outside snowy forest décor before entering the cosy living room space for a fireside chat with Tom. YOURgb were responsible for the creative concept design, theming and delivery: the team sourced the event kit as well as dressing and derigging the venue. YOURgb also for managed the influencer partnerships pre event, onsite and post event.

Our Services

YOURgb’s event responsibilities

  • Target demographic research
  • Event design and planning
  • Creative concept design
  • Event styling
  • Theming and dressing
  • Mood boarding
  • Material and kit sourcing
  • Event managers
  • Production managers
  • Hosts and hostesses
  • Stage and set design
  • Build and de-rig management
  • Contingency and emergency planning
  • Event documentation
  • Influencer research and social tie in
  • Post event evaluation

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