YOURgb were brought on board by Penguin Random House UK, to work on the set design and theming for a large-scale promotional event for the latest novel in author Jeff Kinney’s hugely popular ‘Diary of a Wimpy Kid’ series.
The event was held in the Assembly Rooms and was attended by 800 avid readers of the series. YOURgb were responsible for creating the set and winter theming throughout the spaces at the event. The team handled all aspects of the creative: from the concept design, to sourcing and ordering the required kit, to coordinating deliveries to the venue, dressing and styling the spaces and fully de-rigging the venue post event.
YOURgb’s event responsibilities
•Target demographic research
•Event design and planning •Creative concept design
•Theming and dressing
•Material and kit sourcing
•Stage and set design
•Build and derig management
•Risk Assessment and Method Statements
Ms Joynson, Senior Press Officer, Penguin Random House Children's UK
Blue Moon : Experiential Theatre & Social Campaign
Mr Millar, Customer Marketing Executive, Blue Moon
The Association of Corporate Treasurers : Dinner Dance
Ms Coulter, Commercial Director, The Association of Corporate Treasurers