Penguin Books UK : Experiential Activation

Edinburgh, Scotland 1 day 800 attendees

Penguin Books UK : Experiential Activation

YOURgb were brought on board by Penguin Random House UK, to work on the set design and theming for a large-scale promotional event for the latest novel in author Jeff Kinney’s hugely popular ‘Diary of a Wimpy Kid’ series.

The event was held in the Assembly Rooms and was attended by 800 avid readers of the series. YOURgb were responsible for creating the set and winter theming throughout the spaces at the event. The team handled all aspects of the creative: from the concept design, to sourcing and ordering the required kit, to coordinating deliveries to the venue, dressing and styling the spaces and fully de-rigging the venue post event.

Our Services

YOURgb’s event responsibilities

•Brand research
•Target demographic research
•Event design and planning •Creative concept design
•Event styling
•Theming and dressing
•Mood boarding
•Material and kit sourcing
•Event managers
•Production managers
•Stage and set design
•Build and derig management
•Risk Assessment and Method Statements
•General branding
•Event documentation


“YOURgb were fantastic to work with and were able pull together a brilliant proposal and execute it in a collaborative way within a short time frame. I highly recommend them.”

Ms Joynson, Senior Press Officer, Penguin Random House Children's UK

Ms Joynson, Senior Press Officer, Penguin Random House Children's UK

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