Popchips : Marketing Strategy & Activation

Edinburgh, Scotland 6 months 1,000s attendees

Popchips : Marketing Strategy & Activation

A long-term field marketing, partnership and product placement strategy created specifically to tap into the Popchips’ target market demographic. This was executed via event sponsorship activations, guerrilla marketing, branding and social media campaign, and distributing 50,000 packets of Popchips across Edinburgh.

Through multi-channel and corporate reach out, relationship building, event presence and surprise visits, our brand ambassadors treated hundreds of unsuspecting office workers by “popping in” with bags of Popchips. We additionally staffed and hosted public sampling and feedback sessions – creating a fun and lively first impression of the brand and gathering great photos and social media content.

Our Services

YOURgb’s event responsibilities:

• Brand research
• Target demographic research
• Target geographic research
• Event design and planning
• Field marketing teams
• Venue find and location scouting
• Social media strategy and management
• Post event evaluation
• Success measurement
• Key messaging planning
• Contingency & emergency planning

"Popchips loved working with Emily and the YOURgb team. They were a delight to work with and never failed to meet our expectations and wacky requests! They made sure that Popchips appeared at all of the top events in Edinburgh over the summer and as a result of their great work Edinburgh is one of our top performing cities!"

Ms Randall, Marketing Manager, Popchips

Ms Randall, Marketing Manager, Popchips

Related Projects

"Popchips loved working with Emily and the YOURgb team. They were a delight to work with and never failed to meet our ex...

Ms Randall, Marketing Manager, Popchips

View Project

Glasgow 2014 with SSE : Sponsor Activation

Glasgow 2014 with SSE : Sponsor Activation

I worked with YOURgb Events through the run up to Glasgow 2014 where they played an integral role in the planning and de...

Mr Petrie, Head of Sponsorship, Strategy and Development, Glasgow 2014

View Project

Naked Grouse with Movember UK : Integrated Experiential Tour

Naked Grouse with Movember UK : Integrated Experiential Tour

"YOURgb were brilliant from start to finish, and I particularly loved their event styling for the event - totally on bra...

Mr Bodini, Marketing & Communications Manager, Ruffians

View Project