fbpx

Popchips : Brand Activation

Edinburgh 1 month Across all events, various numbers of attendees

Popchips : Brand Activation

YOURgb worked with Popchips to deliver a series of sampling activations during the month of August. We distributed over 6,000 packets of Popchips across Edinburgh by targeting Fringe events and through corporate reach out,

YOURgb were responsible for all staffing and logistics for each of the sampling sessions, both through sponsorship activations at events during the Edinburgh Festival Fringe and through public guerrilla marketing located in key Edinburgh locations. This allowed Popchips to increase its brand awareness as well as its brand reputation whilst strengthening corporate relationships.

Our Services

YOURgb’s event responsibilities

  • Target demographic research
  • Key messaging planning
  • Sponsorship brokering
  • Event design and planning
  • Event managers
  • Field marketing teams
  • Venue find and location scouting
  • Contingency and emergency planning
  • Post event evaluation
  • Success measurement

Related Projects

Laphroaig : Sampling Activation

Laphroaig : Sampling Activation

View Project

Innis & Gunn and The List Festival Party : Sponsorship Activation

Innis & Gunn and The List Festival Party : Sponsorship Activation

“Working with the YOURgb team was brilliant. They were really organised and totally dedicated to putting on an amazing...

Neil Innis Sharp, Head of Brand Experience

View Project

Naked Grouse Sponsorship : Festival Sunday Lane Party

Naked Grouse Sponsorship : Festival Sunday Lane Party

"It is always a real pleasure working with YOURgb. The team are efficient, collaborative and constantly deliver for us a...

Ms Macpherson, Customer Activation Manager, Edrington-Beam Suntory

View Project