YOURgb worked with Popchips to deliver a series of sampling activations during the month of August. We distributed over 6,000 packets of Popchips across Edinburgh by targeting Fringe events and through corporate reach out,
YOURgb were responsible for all staffing and logistics for each of the sampling sessions, both through sponsorship activations at events during the Edinburgh Festival Fringe and through public guerrilla marketing located in key Edinburgh locations. This allowed Popchips to increase its brand awareness as well as its brand reputation whilst strengthening corporate relationships.
YOURgb’s event responsibilities
Innis & Gunn and The List Festival Party : Sponsorship Activation
Neil Innis Sharp, Head of Brand Experience
Naked Grouse Sponsorship : Festival Sunday Lane Party
Ms Macpherson, Customer Activation Manager, Edrington-Beam Suntory