Pravha : Experiential Tour & Social Campaign

12 locations across the UK 12 weeks 1,000s across 12 weekends attendees

YOURgb created and delivered a 12-week long activation for Pravha across 12 Molson Coors accounts across the UK.

We delivered an interactive, fun, unique and exciting experience called ‘Pravha on Pedals’. Akin to Pravha’s aim – we twisted the old with the new with rural settings and city vibrancy. In Prague, cycling is part of everyday life – we built on this notion to create our ‘tour de Pravha’ concept. Entwining the brand heritage with the modern outlook, we communicated the brand tone of voice in the shape of be-spoke furniture made from recycled bikes from Prague, an industrial pop-up bar, social media incentive and vibrant team of brand ambassadors. The long-term activity was deemed a huge success, and even inspired the interior design of the Edinburgh head office for Molson Coors.

Our Services

YOURgb’s event responsibilities:

• Brand research
• Target demographic research
• Target geographic research
• Key messaging planning
• Event design and planning
• Creative concept design
• Event styling
• Material and kit sourcing
• Event managers
• Social media managers
• Venue find and location scouting
• Build and derig management
• Social media strategy and management
• General branding
• Programmes and posters
• Post event evaluation
• Success measurement

"You guys did an absolutely amazing job, Pravha on Pedals was a huge success for our key accounts and our customers - thank you so much!"

Ms Kilgallon, Senior Customer Marketing Manager, Pravha

Ms Kilgallon, Senior Customer Marketing Manager, Pravha

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