Roku Gin Activation & Install

YOURgb designed and delivered a Japanese garden themed bar activation for Roku Gin that was installed in three of the Browns Restaurants across London. These included Browns Windsor, Browns West India Quay and last but by no means least, Browns Butlers Wharf.

YOURgb were given three consecutive install days, to have everything set and in place ahead of opening to the general public at which point each of the accounts new and improved terraces where revealed.

Our brief was to bring the ROKU’s on-trade spring/summer tool kit to life across the chosen sites for five months. Although each site was to have a very similar look and feel and YOURgb were to utilise the same assets across each of the restaurants, it was important that each account also stood out as an individual which had its own unique qualities and features.

Windsor featured a bespoke faux moss wall which was created to maximise photo ops and social coverage, whilst West India Quay received a full-face lift to its lower ground terrace. Think luxurious pink blossom – EVERYWHERE!

Located right on the river, Butlers Wharf was decked out with a fuchsia pink double blossom tree archway, branded hanging signage and large scale vinyls to maximise brand visibility.