Royal Highland Agricultural Society of Scotland | Royal Highland Showcase

Online Event 7 Days Over 270,000 attendees

Royal Highland Agricultural Society of Scotland | Royal Highland Showcase

YOURgb were delighted to work with The Royal Highland Agricultural Society of Scotland to take The Royal Highland Show online – aptly named The Royal Highland Showcase. Collaborating with a number of different companies and hundreds of crew including QTV Live Broadcast, Rogue City Productions & MPB, we worked together as one team to deliver this epic and world renowned event.

This 7 day online event was watched by over 270,000 people, from across 87 countries and held a reach of over 2 million people on social media.

Team YOURgb were on-site for a total of 10 consecutive days managing the live streaming of the event to bespoke website, along with creating and managing multiple virtual assets to be distributed across 4 live streams daily, along with editing an abundance of pre-recorded content posted directly to The Royal Highland Show website. The team were also responsible for Sponsorship activation fulfilment within the streamed content, and the talent management of our two wonderful presenters Dougie Vipond and Sarah Mack.

The 4 live streams covered a huge variety of competitions. From miniature Shetland ponies to axe throwing to the National Show Jumping Championships!

To close the week off, there was a magazine show, presented by Dougie Vipond and Sarah Mack, which consisted of the week’s highlights and interviews with the President and Chairman of RHASS.

Our Services

Running event requires a number of skills, here is a list of YOURgb’s event responsibilities

  • Event design and planning
  • Virtual asset production & editing
  • Post event evaluation
  • Success measurement
  • Event managers
  • Production managers
  • Talent managing
  • Social media managers
  • Production running orders
  • Event documentation
  • Social media content curation
  • YouTube content
  • Advert placement plans
  • Guest speakers and hosts
  • Videography
  • Agendas

”On behalf of the board of directors and society, I would like to convey our upmost thanks to you for making the royal highland showcase such a phenomenal success.
We have been delighted with the response and this is in no small part down to the role you have played in embracing the showcase event.”

Chairman of the Royal Highland Agriculture Society of Scotland