Scottish Rugby | Halloween Activation

Murrayfield Stadium 2 hours Over 200 attendees

Scottish Rugby | Halloween Activation

YOURgb were delighted to support Scottish Rugby with a Halloween themed activation to coincide with a match against Tonga, kick starting their Autumn Test Series.

Our brief was two-fold – to create a ‘spooktacular’ activation that would engage and entertain fans as well as deliver a post-match Halloween themed party, utilising the amazing Thistle Suite. The party was to primarily target a student demographic, allowing Scottish Rugby to re-engage this important fan audience. Scottish singer-songwriter Callum Beattie headlined the party with support from DJ Ellingtone.

YOURgb managed all aspects of the activation including event identity creation, promotional crew, casting and talent management, dressing/theming, AV and end-to-end logistics

Our Services

Running event requires a number of skills, here is a list of YOURgb’s event responsibilities

  • Event design and end to end planning
  • Event styling, theming and dressing
  • Material and kit sourcing
  • Talent Management
  • Actor casting, costume design and hair & make up
  • Promotional crew recruitment and logistics
  • End to end project management and briefings
  • Event Managers
  • Post event evaluation

“The brief we gave YOURgb was a bit last minute but they responded with a huge amount of enthusiasm and dedication. Having to work at pace on various different parts of the event, they never missed a detail and always maintained energy, optimism and impetus. Their creativity shone through from start to finish and brought this unique activation to life. We look forward to the chance to work with them again.”

Toni Blackhurst, Head of Group Marketing & Commercial, Scottish Rugby