Seafood from Scotland: Virtual Professional Chef Fishmonger Masterclasses

YOURgb worked closely with Seafood from Scotland to create and deliver The Fishmonger Masterclass virtual event series on their preferred platform zoom. The online series of comprised of free to attend, invite only, virtual masterclasses run for professional chefs across Scotland. The objective was to increase the knowledge, skills and understanding of Scottish Seafood within the Scottish professional chef network.

Hosted by acclaimed Scottish seafood chef Roy Brett, and Fishmonger, Author and Channel 4 presenter CJ Jackson from The Seafood School at Billingsgate, the Fishmonger Masterclass series offered chefs the unique chance to develop and improve their seafood preparation skills.

Our services included event brand identity and logo design, comms planning, social media planning, event registration design and management, audience experience management, event flow and scripting, technical delivery and post event analysis.

The 3 masterclasses were broken down in to 1-hour sessions:

WEDNESDAY 20 MAY 2020 – Round Fish
WEDNESDAY 27 MAY 2020 – Shellfish
WEDNESDAY 3 JUNE 2020 – Flat Fish

Each session covered topics that included sustainability and seasonality, as well as providing you with useful hints and tips around how to achieve the best margins and use from a whole fish or shellfish. The masterclasses also outlined what to look for when sourcing quality Scottish seafood along with the  different fishmongering techniques across a range of species.The sessions were fully interactive with polling and Q&A sessions which drove high audience engagement.

According to statistics, 78% of webinars have less than 50 attendees. All 3 of the Fishmonger Masterclasses it in the top 9%, as they achieved between 200 – 250 attendees per session.